12A – Figuring Out Buyer Behavior No. 1

For this assignment, I decided to make my segment younger crowds who are attending sporting events and other events at stadiums.  By younger crowds, I refer to people with the ages ranging from 18-30.  The three people I decided to interview was a 28 year old who attends several New York Giants games a year, a 21 year old who attends multiple New York Giants, New York Yankees, and New York Ranger games a year, and a 24 year old who goes to several New York Yankee games and concerts a year.

My first interview was with a male who is 28 years old who attends several New York Giants games a year.  He had stated how he believes that he thinks being able to purchase drinks and food from your seat without having to get up is an awesome idea.  He also believes it is a smart business move because people will be more tempted to purchase more while having the screen put in front of them.  What he did mention about the alcohol purchases is that it may allow fans to get too "rowdy" which can lead to more fights in the stands of the stadium.

My second interview was with a male who is 21 years old who attends multiple New York Giants, New York Yankees, and New York Ranger games a year.  He also thought it was a great idea.  He thought that the purchasing of alcohol at the seats could make someone like him and his friends more tempted to get drinks because they just turned of age.  He also thinks being able to purchase future tickets at his seats is a good idea.  He thought this because if they have alcohol in them, they will be more tempted to buy them there if the team is doing good than if they were to be at their house weighing out the options of getting tickets or not.

My third interview was with a 24 year old who goes to several New York Yankees games and concerts a year.  He stated how he does not think having the tablets at concerts would be that good of an idea.  He mentioned how depending on the concert, there is a possibility that the tablet would break or become damaged.

What I learned
I was able to see more opinions on my idea as I continued to engage into it.  I was also able to see different possible ideas.  One idea that I found interesting was in my third interview with taking the tablets away for concerts.  Typically at concerts, people are more engaged into who is playing than what they are drinking and future tickets they will be able to purchase.  Taking the tablets away for events like these would be able to save a lot of money incase they were to become damaged in any kind of way.

How I would describe this segment
I believe that there are a lot of people who would benefit from this idea.  I also believe that there are many additions that would be able to be added to the tablet itself.  The more people I talk to about this subject the more ideas I am able to get to broaden the perspective on it.