4A Forming An Opportunity Belief

The belief that I have of an opportunity existing of an unmet need is being able to order food and beverages from your seat at sporting events and concerts at stadium events.  When sitting down at your seat, you will have an iPad attached to the seat in front of you where you can order food however you like it and order beverages however you want them.  You are then able to swipe your card on the iPad to have it paid for and ready to go.  Once the food and beverages are completed being made, they will be brought to you by the staff of the stadium.  As far as I know, there have been attempts in very few stadiums to complete this but it was not done in the correct way.  I also think it would help the stadiums in the long run because if people do not know how long the lines are, they will continue to order drinks and food which would give the stadium a lot more income.  It would also cause less traffic throughout the stadium which could also lead to less fights.  As of now, I cannot find any research on whether or not this need is being attempted to be fixed.  If I were to say, I am almost 75% sure that no stadiums have this idea.  I say 75% because I have researched and saw that some stadiums tried using apps that did not work out.

#1: Sports fan in their early twenties.

• Have you ever had to get up in the middle of a sporting event to get food or a drink?
• Yes, I got up so that the lines were not as long as they would if I would have gone after a quarter or half.
• Would you have rather gotten up while the game was still going on or in-between quarters and halves?
• If the traffic wasn't so bad, in-between quarters or halves, but the traffic really gets that bad.
• Does it upset you having to get up in the middle of the event?
• Yes, because I sometimes miss key parts of the event that I can't get back.
• How satisfied would you be if you could purchase the food and beverages you wanted and have them brought to you while sitting in your seat?
• Very satisfied.
• Would you ever consider purchasing tickets during an event?
• Yes, if my team is making a playoff push where it is difficult to get tickets, I would like to buy them as soon as possible if I had the chance.

Reflection: The prototypical customers seem like being able to get their food and beverages brought to them without worrying about having to pay would enjoy it.  The ticket purchases may have difficulty selling down the line because it would depend on what kind of fan the customer is or what type of events are coming up.

#2: Sports fan in their late forties.

• Have you ever had to get up in the middle of a sporting event to get food or a drink?
• No, I typically wait till there is a stoppage of play.  Usually at the end of a quarter or half.
• Would you have rather gotten up while the game was still going on or in-between quarters and halves?
• I would have rather gotten up at the end of quarters or halves because I do not enjoy missing parts of the games.  Worst comes to worst, I'll miss the opening kick off or a small play.
• Does it upset you if you get up in the middle of the event or miss a play?
• If I miss a play than yes I would be upset no matter how small of the play is.
• How satisfied would you be if you could purchase the food and beverages you wanted and have them brought to you while sitting in your seat?
• I would be very satisfied.  I also do believe that I would order food and beverages more often.
• While getting up at the end of a quarter or half, how long typically are the lines?
• The lines are typically longer but I do not mind because I usually will go with a friend and wait with them being able to have a conversation to kill the time.
• Would you ever consider purchasing tickets during an event?
• I would consider it but I do not think I would typically do it because I would like to think about it on my own time not in the moment.

Reflection: This prototypical customer would find this tactic very useful because there are not many things to complain about it as long as everything goes over well.  Talking to an older fan made me realize they may not want to purchase tickets on the spot which makes sense because an older fan typically does not think like that.

#3: Girl in twenties who goes to concerts and sporting events occasionally.

• Have you ever had to get up in the middle of a sporting event or concert to get food or something to drink?
• The very few times I've gone to a sporting event yes, but I have not paid attention to it as much during a concert.  I typically do not look for that especially depending on the concert.
• Does it upset you if you get up in the middle of the event and miss part of the concert or the play?
• I do not care if there is a pre-performance going on during a concert and I have to use the bathroom, but during a sporting event I also do not care when I got up.
• How satisfied would you be if you could purchase the food and beverages you wanted and have them brought to you while sitting in your seat?
• I think it would be useful and cool during a sporting event but I would never think to use it during a concert.
• Would you ever consider purchasing tickets during an event?
• No, I would not because I usually do not buy tickets unless I really want to go.  If I am going to a sporting event, it would have to be a planned thing for me to go.

Reflection: This prototypical customer would find this not as useful as someone who is more into sporting events.  This is understandable depending on the type of fan that is purchasing tickets and what the occasion is for.

Summary: I truly do think that this opportunity is there if stadiums take the time to see how many fans would benefit from it.  In my personal opinion and based on myself, I really do think me and my friends would enjoy this a lot and think that the stadiums and franchises would be able to make a lot more money off of it.  I think it would also be able to help the workers bringing the food over earn tips and some extra money.  From when I originally started this belief, I still think that the opportunity is still there even when you consider the one girl that came off not really into it.  When interviewing her, it made me think of how it would not be as effective in a concert setting.  If they were to buy them for the sporting events, I do not think it would hurt to have them there for during concerts.  I think entrepreneurs should really take customer feedback into consideration while creating something because at the end of the day, the customers are the people who will be giving the entrepreneurs the money off of their ideas.  Without the customers, there is really no point for ideas to continuously being brought into reality.